Long before the days of our coveted SaaS products and services, a technology stack, at its core, was quite simple. Today, with the introduction of cloud technology, the infrastructure is a bit more complex in order to support accessibility to its users from anywhere, be adaptable to customization, and stay abreast of modern software development practices.
What is a technology stack?
A technology stack is often referred to as a data ecosystem or technology infrastructure. In layman’s terms, a technology stack is a combination of software, frameworks, programming languages and data storage that developers use to run applications.
Is Salesforce a technology stack?
Salesforce would be considered a “solutions stack” or technology stack as it uses a combination of technologies to run its CRM application. The technology stack is your software’s foundation, and it decides the whole development process.
Understanding the technology behind Salesforce
While the explanation of Salesforce’s technology may cause some readers to glaze over, it’s important to understand its foundation and components. Especially for the IT department in any organization. It’s their job to ensure that the stakeholders are selecting a robust solution with a technology stack that can deliver, is agile, and works for the user and developer alike.
Salesforce’s programming language for server-side development is Apex and its syntax is similar to Java. Salesforce also has its own data management language called SOQL and it’s not unlike SQL. For front-end development, Salesforce uses Visualforce or Lightning frameworks. Lightning is a more modern framework and has the ability to create better interactive user interfaces. Salesforce prides itself on its UI, user-friendliness, and seamless upgrades due to its multitenant architecture.
SaaS is more than a strategy
At ApostleTech we don’t believe that SaaS is JUST a technology strategy, this business model allows us to integrate many layers, particularly those pertaining to security policies, user management/permissions, access, and identities, which are all paramount concerns to our customers. When using what you have in your toolbox effectively, you can bring digital transformation to your enterprise. Over the years, ApostleTech has seen organizations implement CRM solutions that fail because they don’t know how to utilize the toolbox effectively. When you work with the right partner and provide the proper training you are priming your business for success and adoption of the digital way. Digital transformation is more than a strategy, it’s a practice that reimagines process, culture, and customer experience to meet the ever-changing business and market requirements.
A career in Salesforce consulting and/or development can also be quite fulfilling as Salesforce is customizable and allows you to get creative. ApostleTech’s team of consultants and developers get to use the Salesforce framework to deliver the best CRM solutions for its clients in multiple industry sectors, but homebuilding and construction have become a niche for us. Building on the strength of Salesforce’s infrastructure, ApostleTech has developed enhanced tools with customizations to the CRM solution such as its Land Acquisition and LeadGen 360 offerings. These offerings are designed and integrated on Salesforce to empower the sales cycle and open an avenue of possibilities to our clients in homebuilding and construction.
If working with the Salesforce technology stack sounds appealing to you, we’d love to hear from you.
