In the last few years, more companies have been implementing CRM software than ever before. This also means more businesses are asking themselves: What is CRM and how will it benefit my company?

CRM Made Simple

While most have heard the acronym, many still ask what is CRM? CRM stands for Customer Relationship Management Software.

Customer relationship management is the process of managing interactions with existing as well as past and potential customers. It is one of the many different approaches that allows a company to manage and analyze its own interactions with its past, current, and potential customers. 

Why should companies seriously consider implementing CRM software? 

The bottomline is CRM technology helps companies and organizations build long-lasting relationships between a business and its customer.

How CRM can benefit your business

Whether you are in the sales, customer service, business development, recruiting, or marketing process, CRM software is one of the most effective resources to manage customer relationships and increase growth. A CRM tool allows a business to store potential or long standing customer information, identify opportunities for future sales, provide a history and solution to service issues, and manage marketing campaigns, all in one place. 

Here is a list of just some of the benefits of CRM and why it can be your most valuable asset:

• Register all customers and contacts with ease

With CRM, customers and contacts are now fully organized. A business can maximize its growth potential by organizing contacts into categories like Customers, Lost Customers, Prospects, Suppliers, Potential Partners, Inactive Customers, etc. Creating segmented lists allows a company to better understand customer conversions and retention. As a company looks to develop its sales and marketing strategy, a CRM program makes it possible to gather data and determine the steps needed to attract or register and reach out to potential clients and customers.

• You can track all customer interactions 

CRM allows a customer to be tracked from every touchpoint. This is a valuable feature because it gives employees tools to build a long-term relationship with a customer and cultivate existing and potential leads with just a quick research of their contact information in the system. When customers feel seen and valued, they are more likely to continue to do business with your company.

• Reveals endless possibilities for sales

Not only does CRM provide a company with the ability to develop a large database of customers, it also provides data and features that can help increase sales. CRM tools provide easy to read graphs and dashboards with resources to allow a person to connect with potential customers to increase conversions. It also allows sales management to prepare and curate specific information and provide support to the sales team as they take customers through the buying process.

Read more on how CRM can increase sales here.

• Customer Data is your most valuable asset — store it the right way

CRM stores Customer Data in an easily digestible way forever. If one of your employees changes jobs, their client information will not be lost with them when they leave. The contact information and history remains with the company. Additionally, if a customer communicates an issue during the sales process, their data can help identify where things may have gone wrong  and help the sales team determine what can be done to recover. For every customer touchpoint, CRM software can provide the team with information that protects the best interest of your businesses.

Are you hesitant to  take the leap with CRM? Read more here on how you can get your team excited for this new change in technology. 

CRM success starts with the right partner. Our team here at ApostleTech has developed and implemented hundreds of CRM systems. Drawing on our knowledge and experience, we have specifically designed CRM solutions for the home building industry. Learn more about what we do and contact us today for more information.