You might ask yourself, can my business benefit from a CRM enterprise? The answer is a resounding yes! Organizations in nearly every industry can take advantage of the benefits of a CRM. Specifically in the homebuilding industry, a CRM enterprise can assist in building relationships with current and potential customers. It also provides tools and information that allow homebuilders to identify and cultivate leads and generate more closings.
A standard CRM system is sufficient for small and medium sized businesses, while a CRM enterprise is ideal for larger companies that have more complex operations. An enterprise CRM is designed for organizations with multiple departments all relying on shared data that can be stored within the CRM. A CRM enterprise also allows for integration with systems that offer a higher level of automation. An integrated system can coordinate processes that are impacting sales, provide more collaboration between employees throughout various departments such as marketing, purchasing, and accounting. Overall, it consolidates customer data effectively for managing the sales process more efficiently.
A CRM enterprise offers higher-level functionality than a standard, out-of-the-box CRM system. While it will require a bigger financial investment, this higher price tag can be justified, as the increased customization offers more targeted data tracking, and it enhances sales and marketing operations that increase productivity and revenues. Implementation of a CRM enterprise will take time and manpower to tailor it to the specific needs of the company but investing the time and money up front will generate the opportunity to streamline operations and make more informed decisions.
A CRM system is beneficial to many industries because it stores customer information in one place and provides access in real-time. For homebuilders it can track details such as customers inquiries for specific floor plans, requests for information on certain communities, amenities or geographic locations, request for a tour or other information. Storing detailed customer data by capturing information whenever a customer visits the website and interacts with a chatbot or submits a form and integrating communication tools with the CRM, allows the sales team to learn more about what customers are looking for and to pursue these leads more effectively. Data tracking also helps identify trends regarding customer demographics along with learning more about their wants and needs. A homebuilder can utilize this information to make more informed decisions – learning who is showing interest and what buyers are searching for can help determine what and where to build next.
With a CRM enterprise system, you can see how customers interact and how often. It provides tools to better track interactions and inquiries via the website, email opens for retargeting campaigns or details such as what product features a buyer may be looking for. Access to this information allows the sales and marketing teams to nurture the customer relationship by providing more personalized follow-up communications. Sales can utilize the information you gathered from potential and existing customers to not only connect more effectively but to also recognize any shifts in customer trends.
An enterprise CRM system can eliminate repetitive tasks and time-consuming data entry thanks to its ability to integrate with automation tools. The system can be set up to send emails replying to a form submission, send weekly emails to prospects, and even segment customers based on what they are looking for or where. This gives builders resources for a more targeted marketing effort, and it means buyers get information more relevant to them. For example, you can send information about a new community opening in a geographic area that someone previously searched for homes. It initially takes time to setup automated processes, but it will streamline marketing operations in the long run.
A CRM enterprise can be extremely beneficial when an organization takes advantage of a few essential ways to improve and maximize its performance. One of the most important steps is to ensure it is easy for employees to use. When designing a CRM, we encourage our customers to think about the end users. Ensure that they will be able to effectively utilize its functions and capabilities. The key component for this is training. Training is essential to maximize the benefits of CRM. Providing initial training on how to use the system, as well as continued training throughout the year and for new hires will help ensure that all employees know how to use the system to its full potential.
Integrating your CRM enterprise across all lines of business within an organization is also important for getting the most out of your system. When all departments and systems are integrated builders maximize opportunities to engage with customers and build relationships and increase overall productivity. Encourage employees and management to review and share information and understand the value of accessing data via customized reports. Integrating your CRM to capture customer interactions on your website, online registrations and visits to a sales office make it easy to track various inquiries with potential and existing customers.
At ApostleTech we know the impact a thoughtful CRM enterprise can have on business growth, and we are well versed in helping companies in the homebuilding and construction industry assess their needs to design a platform customized for their specific operation. For more than a decade we have developed CRM software tools and resources companies in the homebuilding, construction and financial sectors require and we’ve work closely with in-house teams to successfully implement a CRM system that helps companies manage their data and build stronger customer relationships.
Contact ApostleTech today to learn more about how we can help or to request a demo.