Top marketing features for CRM users
Customer relationship management (CRM) solutions can do more than organize contacts on a company-wide scale, especially when integrated with
marketing features. With the right marketing features, CRM software can help boost sales, target potential customers, and enhance your sales process from start to finish. Here are some of the popular features that CRM platforms offer or provide through integration:
Monitored lead management
CRM software allows companies to easily track potential customers or clients from the first touchpoint, to the closing of the sale. Leads are important to track, and with CRM it becomes even easier with date/time stamping, source tracking, and activity management at each stage of the sales process.
Connect with your customers through chatbot
One of the newer tools in marketing technology are chatbots. It allows companies the ability to connect and respond to customers online almost instantly and it has quickly become a valuable tool for sales and marketing to build customer relationships and better understand a potential buyer’s needs. Chatbot technology uncovers common words, phrases and questions that arise. The combination of its automation and ability to personalize interactions through a customer’s journey, works with CRM software to gather valuable information for marketing.
Read more here about the benefits of chatbot technology and its importance in your marketing campaign.
Optimized for mobile
According to statista, more than 50 percent of global website traffic comes from a mobile device. Using a CRM that is optimized for mobile is essential for sales and marketing to help drive new customers. Additionally, companies can use this marketing feature to track customer behavior and engagement.
Research shows that customers interact with businesses in their own way. CRM platforms look for the trends and communicate information to sales and marketing to create a more personalized customer experience. According to Hubspot.com, personalization can help breed inside sales success and lead to an increase of open and click rate when the messages and subject line are personalized.
Email marketing continues to be a valuable marketing tool and a CRM system allows companies to send emails that are specifically tailored to a customer’s interest or inquiry. Read more here about how you can step up your marketing game.
When a company is interacting with new or returning clients, CRM marketing features and integration enhance the customer experience. The core function of CRM software is about building stronger relationships, which ultimately translates to increased sales and customer retention.
At ApostleTech, our team of experts works directly with customers and companies to develop and implement CRM systems specific to their business. We work with a variety of industries and have extensive experience working with companies in the homebuilding industry.