When it comes to home builder marketing, trying to keep up with the current trends can be daunting. While there are many tips and tools that can enhance home builder marketing, it is valuable for companies to focus on marketing strategies that work best for generating results. Here’s a list of our top 5 home builder marketing tips and information on how it can help increase sales:

Marketing first

Even before construction is complete, marketing should begin. Traditionally builders wait until a project is complete or near completion before initiating marketing. Utilizing online technology, home builders have the opportunity to cost effectively start marketing homes during pre-construction. Potential buyers can virtually tour renderings to visualize a space before the home or community is complete. Technology allows potential buyers access to construction layout and 3D concept walkthrough.

Building a marketing strategy around the timeline of construction, provides builders the opportunity to begin generating leads and closing sales earlier. 

Build a valuable website

With more than 80% of home buyers doing research online before stepping foot in a home, a simple website with minimal product info is no longer enough. To help maximize your marketing effort a home builder website should serve as a virtual sales office. This is especially vital now that more buyers are looking for minimal contact options.

A well-designed website should be:

• Easy to find. Most buyers find home listings through online search with keywords. Using keywords to maximize SEO is an effective tool to ensure potential buyers land on your page.
• Simple to navigate. A website needs to be easy to view, mobile-friendly, and quick to load.
• Informative. Make sure your content is valuable, frequently updated, and of interest to a potential buyer. Make it easy for buyers to access information on available homes for sale and to contact a salesperson if they have any further questions. This is where chatbot technology can be incredibly helpful.
• Visual. Implementing visuals like 3D walkthroughs and virtual tours, give potential buyers a realistic look at the home models and community from the comfort of their computer., which can effectively engage buyers and increase home sales.

Word-of-mouth advertising

While technology is an essential tool for marketing homes, nothing is more valuable than a satisfied customer. Individuals that have previously purchased a home, are one of the best forms of advertising. Do not be afraid to reach out and ask buyers to post a review and refer friends. If they are happy with their new home and new community, they are more likely to share information with others. Alert community residents about new listings and encourage them to share the news with friends and family. Happy home buyers can be a referral source that brings in leads with minimal out-of-pocket marketing expense.

Email marketing campaigns

Email marketing campaigns are highly effective for bringing in new leads. Email allows home builders to reach a mass of people quickly, and when using CRM software it requires minimal effort. A CRM that is integrated with automated Email software allows sales to access contact information, segment leads and create personalized messaging. Knowing the best time to follow-up with an interested buyer and crafting the right message, is shown to successfully convert leads to closings.

Read more here about the importance of CRM marketing.

Remain active

Active engagement through the company website, emails, and social media attracts more potential clients and keeps them updated as new homes are available. This means keeping social media profiles updated frequently. the more active you are the more likely you are to show up on search engines, increase engagement and results.

Additionally, an online presence on real estate sites feature homes available. for sale. Networking with realtors and marketing to real estate offices can help bring in qualified leads. Keep in mind that it takes time to build leads and success requires a mix of tactics and consistency.

Improve home builder marketing with ApostleTech

Wherever you are with your marketing plan, consider CRM software as an essential tool for improving your customer experience. The core function of CRM software is to help businesses building strong customer relationships, which ultimately translates to increased sales and customer retention. 

At ApostleTech our team of experts works directly with companies to develop and implement CRM solutions. Drawing on our knowledge and experience, we have specifically designed CRM solutions for a variety of industries and have extensive experience with the home building industry. Learn more about what we do and contact us today to help find the best solution for your organization.