Businesses in almost every industry can benefit from adopting a Customer Relationship Management (CRM) system. You may wonder what homebuilders can gain from a CRM enterprise? For those in the homebuilding industry a CRM is essential for tracking customers through the sales funnel. Along with tracking customers through the sales process, the best CRM for homebuilders should also track website engagement i.e., identify people who visit your website, sign up for your company newsletter or follow your social media accounts.
Once you understand how a homebuilding company can benefit from adopting a CRM, the next step in the process is selecting the best platform for your organization. This process can be arduous as many homebuilding professionals don’t know where to start. Some organizations opt to work with a partner or consultant during this phase. Others delegate the task to a member of its team to research and demo the best CRM for homebuilders on the market.
What benefits should a CRM provide?
Doing your due diligence is essential during the selection process. Implementing a CRM can be costly; it takes time and requires employee buy-in. When tasked with the job of researching the best CRM for homebuilders you want to ensure that the system you select gives your business the desired insights into your customer service and sales operations.
The analytics that you track should be used to inform the sales and marketing teams, while improving outcomes and streamlining process in the following areas:
- Employee evaluations
- Data accuracy
- Lead generation
What is the best CRM for Homebuilders?
The homebuilding/construction industry is nuanced, and an off-the-shelf CRM solution does not always work for companies. The best CRM for homebuilders is one that provides flexibility to allow for customizations.
Fortunately, ApostleTech has worked largely with companies in the homebuilding and construction industry and understands the construction business and what is needed to help homebuilders run on all cylinders.
The next generation marketing software for the construction industry
ApostleTech’s HCP CRM was designed as a solution for companies in the homebuilding industry to give them a more affordable CRM option. This system offers out-of-the-box functions with the ability to customize and integrate for a company’s specific marketing needs. HCP has the capability to report website traffic with automated workflows to make it easy to review flow through dashboards and reports.
It also tracks return visits with the press of a button, allowing the sales team to follow up and connect with potential customers and increase the chance of closing sales. HCP works with mobile devices and kiosks to log customer information immediately, eliminating the need for transcribing and taking the worry out of duplicate entries. The CRM also tracks customers through the consumer pipeline. We may be biased but ApostleTech will stand by its statement and say that HCP is the best CRM for homebuilders because it’s backed by the power of Salesforce and it uses integrated marketing tools to enable so many capabilities, including:
- Traffic Management
- “Be Back” Button
- Digital Visitor Cards
- Homebuyer Registration Cards
- Sales Scenario Builder
- Pipeline Management
- Community Performance Management
- New Home Purchase Agreements & E-signature
- Full Analytics for Sales and Marketing Decisions
- Deposit Tracking
- Email Marketing
- Land Acquisition
Even if you think your business is not ready for HCP or may not have the budget for an implementation today, let this blog serve as a resource for when it's time to begin the selection process. We invite you compare HCP with other platforms' offerings and utilize our expertise to help determine what tools you need to improve your business process and grow.