HCP

The next-generation homebuilder CRM and marketing solution built on the power of Salesforce.

A CRM designed specifically for homebuilders and businesses in the construction industry. Providing an affordable out-of-the-box solution or a cost effective foundation upon which we can customize to fit a company’s specific operational needs.

Explore HCP Features and Tools to Convert More Leads

Elevate your sales and marketing process with HCP features. Capture customer data and respond with mobile access available from anywhere at any time.

Traffic Management

Traffic reporting is easy with HCP automated workflows. It allows sales to record multiple types of traffic counts such as registered, unregistered and be back visits. Review day-to-day new home traffic flow through dashboards and reports.

Be Back

Your sales and marketing team can track return visits with the click of a button. Identify returning visitors enables homebuilders to follow-up and connect with customers, learn their preferences and increase the opportunity to close sales.

Digital Visitor Cards

HCP is mobile and kiosk enabled. Customer information is logged immediately the minute a customer submits a digital registration card for new home sales. This eliminates dual entry and transcribing, ensuring no customer is left behind.

Homebuyer Registration Card

Improve the new home sales process. Gather, update and record valuable and relevant information quickly and easily, as your homebuyers move through their customer journey.

Sales Scenario Builder

Without changing systems or removing inventory, your sales team can easily create dream home scenarios for customers to review and take home. This ties potential home information to the customer profile and tracks where a customer is in the pipeline.

Pipeline Management

Know exactly where every customer is in the sales process, from leads to homeowners, using HCP integrated home builder marketing tools. Easily access and report on every stage in the customer’s pipeline and improve sales predictability.

Community Performance Management

Using community dashboard, at-a-glance you know exactly how homes in each community are selling, the strength of your backlog, and which home plans and pricing structures are working.

New Home Purchase Agreements & E-Signature

Generate a full purchase agreement for home sales in your community and track customer and builder performance in your CRM system.

Full Analytics for Sales and Marketing Decisions

Easy access to standard and flexible reporting tools facilitates quick and nimble decision making for sales and marketing. Allows homebuilders to adjust marketing plans and respond quicker and more consistently.

Deposit Tracking

Automate reminders to the community home sales team that it’s time to collect deposit.

Email Marketing for Home Builders

Empower and encourage your sales team with personal and premade follow up HTML templates to ensure consistent follow up communication with customers.

Land Acquisition

We have identified the unique challenges faced by land acquisition teams today. Our solution lets land teams work from a single workspace to track the property acquisition lifecycle, offering process, related activities and workflows.