Salesforce: Not a Career Nicety, But a Career Necessity

Salesforce’s rapid transition from an upstart CRM company to one of the most highly-valued enterprise cloud computing companies around is the stuff of business legends.

Their swift ascent is no mystery. From their intuitive solutions to their customer-customizable platform to their “no software” mantra, they’ve managed to attract hundreds of thousands of customers.

And they aren’t resting on their laurels, either. Thanks to the Salesforce1 platform, they’re able to “connect partners, employees, customers, and customers’ customers through any device with state-of-the-art, consumer-grade functionality.” This mobile-friendly platform aims to provide better out-of-the-box functionality and straightforward avenues into the company’s substantial capabilities and service.

According to a recent Gartner forecast, Salesforce looks to be on the right track, as they predict that nearly 90% of enterprise applications will be mobile-accessible by 2017. Companies large and small can leverage Salesforce. Which means companies large and small are hungry for one thing: Salesforce experts. So it’s no wonder that Business Insider found the number one most-valued skill to have on a resume was “Salesforce Architect.”

So let me ask this critical question: what does your resume say?

I’ll put it another way. If you’re not doubling down on your Salesforce expertise and making that knowledge and experience a career priority, you’re leaving money on the table. Like any business pro, you want to make sure your skill set stays in demand – and there’s no better way to do that than by sharpening your Salesforce abilities.

Consider the additional opportunities that open up when you become a Salesforce expert:

Companies that want to expand their usage.

Many companies have gotten their feet wet with Salesforce. With a product this well-made, sometimes that’s enough. But when a company wants to take things to the next level, they look for someone who has experience with higher-level capabilities; someone who can guide them through those processes and features. How can they integrate with other applications? How can they extend functionality? It’s a good thing they found you, huh?

Companies that want to be more mobile.

The aforementioned Salesforce1 is the perfect tool to help companies travel with their sales reps.  Out of the office and away from the desktop? That no longer matters. Salesforce1 doesn’t compromise. It offers custom branding, administrator configuration and installable apps, all on the go and across both Android and iOS devices. Even service tools and marketing apps (anything that works on non-mobile Salesforce) can plug right into this framework.

But how can they make this happen? Chances are the current users won’t have the  existing knowledge – nor will busy sales pros have the free time to master the learning curve. The natural answer: bringing in a Salesforce expert.

Companies that want to drive innovation, efficiency, and profitability.

Everyone’s looking for a competitive advantage today – and everyone’s looking to get more out of their existing tools. Leaders are recognizing Salesforce as conduit to greater customer service via self-service functionalities. They also see an opportunity to increase win rates by crowdsourcing the latest competitive intelligence. But they also know they need an expert who can see beyond the obvious answers and offer the kind of insights derived from extensive Salesforce experience.

Management that wants visibility into what’s happening in sales, support, and marketing.

No one wants to be blindsided by a negative surprise – yet leaders increasingly feel disconnected from day-to-day activities and trending patterns. That’s where Salesforce can help through visual dashboards that clearly illustrate what’s happening in all 3 areas. What’s working? What’s not working? Why?

Managers want to capture the right data that will help them target specific situations and improve outcomes. But as anyone who’s waded into a sea of Big Data can attest, data management and interpretation is a skill. These companies need experienced users who can translate data into insight and show them the way.

Have I convinced you yet? Add Salesforce expertise to your tool belt and your resume – and your career – will stand out from the rest.