Drive Sales with Intelligent B2B Marketing.
Provide an on-demand software solution that can take your marketing department from cost center to revenue driver. Leverage Pardot’s sophisticated yet simple marketing automation platform to grow pipeline and generate better leads by allowing marketing and sales departments to create, deploy, automate, and manage marketing campaigns online.
Generate high-quality leads.
Fill the funnel with high-quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly-targeted email campaigns, and personalize the buyer’s experience from click to close.
Streamline lead management.
Take the manual labor out of lead management by putting your most common marketing and sales tasks on autopilot. With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business.
Calculate Marketing ROI.
Take winning from an art to a science. Trace closed deals back to their original campaigns to better understand which programs are working, how your two teams are contributing to success, and what needs to be done to crush your revenue goals again and again.