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Dormant customers or inactive customers are former customers who no longer react to your sales and marketing requests. In order to categorize a customer as dormant you must begin by identifying who they are.

Is your business realizing the benefits of its CRM integrating with ERP? Check out the major benefits your customers and company will experience through integration.

Attracting and managing leads is a key part of sales professionals job. Learn how ApostleTech’s LeadGen360 can help improve efficiencies.

A technology stack is often referred to as a data ecosystem or technology infrastructure. The technology stack is your software’s foundation, and it decides the whole development process.

Land acquisition or the buying of land is a complex real estate process. The land acquisition journey has a myriad of steps. Fortunately, using a CRM solution as a tool for navigating the process makes it a lot easier.

A Salesforce assessment is important for multiple reasons. One of the key factors is it magnifies what needs to be tackled before a company spends time and money on customizations or additional applications from the technology stack.