Is AI Your New Sales Assistant?


Will robots one day dominate the earth? This seems to be where every discussion about artificial intelligence (AI) ends up. But while that may be fun to speculate on, AI in our current business world is worthy of discussion too – especially if you’re in sales.

If you’re still trying to wrap your head around all your CRM capabilities, you might think AI sales tools are too advanced to worry about now – you can tackle them in the future. In fact, some sales leaders are already using AI to transform their organization’s revenue and sales performance. From the conversations, they have with prospects to the way they close deals to basic administrative tasks, these leaders are making their team faster and more efficient.

The first thing you need to know about AI in sales today is that it offers convenience. It can work for literally the most basic sales team by either enhancing simple workflows or driving stronger outcomes.

Let’s look at 4 areas where your AI can help your sales team right now.

Handling Scheduling and Calendar Management

Despite the many technologies at our disposal, until now we’ve had to deal with the tedious act of scheduling meetings, demos, lunches and calls ourselves. Not only does taking care of our calendars eat up valuable time, but trying to schedule meetings that work for all other relevant calendars can be a Herculean feat. These AI tools act as your own digital assistant, identifying who’s available when, setting up the meeting and settling scheduling conflicts.

Acting as Your Ghostwriter

AI-enabled CRM tools are already able to learn your writing patterns in emails using natural language processing. To what extent, you might ask? These tools can actually create responses for you based on what you probably would have written. Depending on the contacts writing you and the phrases they use, along with other data, this kind of AI can handle quick questions for you or even find the right documents to attach to the email. Probably you’ll still write complex or meaningful letters yourself, but AI can save you from dealing with the daily pile-up of simple questions in your inbox.

Identifying Your Valuable Leads

Consider this the next phase of our current predictive analytical tools. With features that make last year’s lead scoring algorithms look like covered wagons, these AI tools will quickly and expertly organize all the data surrounding the buyer’s journey and turn it into useful insights. Your team will know what’s worth pursuing and what isn’t worth your attention as this AI will have uncanny analysis on who’s most likely to buy.

Strengthening and Extending the Customer Relationship

You may feel your CRM already has this covered. Whenever your customer buys or subscribes or renews, your team probably does a fair amount of research to shape an effective approach. Are your insights as deep as they could be? Probably not, but you only have so many hours in the day. Luckily this kind of AI can efficiently mine online data and company information to build an accurate and meaningful look into customer needs. Even more importantly, it can organize this information into a digestible form, getting the team up to speed without effort or a serious investment of time.

Artificial intelligence might sound too complicated to bother with for a busy sales team. But by getting up to speed now on available capabilities, you can position your team to take advantage of the AI arriving in our future.

AI, DataKyle Aulerich