Did you know that CRM applications can increase revenue by 41 percent? Any business with a sales team knows that a good Customer Relationship Management (CRM) tool is crucial to that team’s success. It can also become one of the biggest productivity boosters to the sales team too; saving hours of time helping to manage and follow-up on leads. Plus, a high-touch service doesn’t go unnoticed, the customer will appreciate the organized sales process a CRM can deliver.
It’s tried and tested
In a recent blog post, ApostleTech discussed the benefits of small business CRM specifically. Having the power of a CRM tool is a tried and tested strategy for increasing sales. With its variety of functional features and its ability to map the sales process, a CRM has the intel to let the sales team know when a lead loses interest or wants to move forward.
In the era of modern technology, the salesperson and/or sales team has evolved too. They no longer have the time to log on to laptops to record data from sales meetings and modern CRM knows it too. That is why it’s flexible. Mobile CRM means your team can still stay on top, while being productive. They can access the data needed from their phone between meetings, saving time and allowing more sales calls throughout the day. With access to the information right at your fingertips, it’s a no-brainer that this level of flexibility can only help but increase sales.
We understand the power of integration for CRM to be most effective! Even the basic integrations such as plugging in with email marketing is a great tool and example of how CRM increase sales. Taking the time to plan a well-executed email marketing campaign with the data from your CRM provides so many possibilities. Drilling down and segmenting audiences and messages is a simple, yet effective way to use your CRM to increase sales.
The best thing about CRM is its intuitive nature, which ultimately gives your business and its sales team the data it needs to increase sales. However, it is essential that your CRM is correctly implemented, and that the sales team have been given the training and support needed to maximize the software. It’s imperative that you have the full organization’s buy-in. 64 percent of CRM implementation success depends on the support of the people within the business, according to Insight Managing Consulting.
CRM can benefit almost any enterprise and numerous industries, according to a Tech News World survey of more than 500 businesses. So why not take the next step and learn how implementing a CRM solution can enhance your business’ growth? If you’re looking to increase and automate your sales and marketing operations, ApostleTech offers multiple options and integrations for companies in a variety of industries; utilizing two of the most powerful platforms: HubSpot and Salesforce. We’ve also created HCP, a CRM specifically designed for the homebuilding industry, built on the Salesforce platform. Talk with our experts to learn more and determine the best CRM for your business.