Anyone who pays attention to the news knows that data security has become an enormous business issue over the last few years. Mobile, cloud and social computing have created a treasure trove of data that grows exponentially – everything from personal data like social security numbers, birthdates and medical diagnoses to corporate intellectual property and customer records. The rise of the Internet of Things is only increasing our connectivity, creating more data and more portals through which to steal it.
All of this data is catnip to cybercriminals and their attacks cost businesses millions, from catastrophic enterprise breaches to widespread viruses. Once tasked with simply safeguarding the company network, CIOs now find themselves required to protect a staggering amount of data, and they face severe penalties – from regulatory fines to the loss of consumer confidence – in the event of a breach.
It’s a tough order. These leaders need to match highly-funded criminal rings in their levels of expertise and technology – something that’s often just too expensive and consuming for the average organization. True, the security vendor landscape has exploded, with myriad startups competing with established IT security organizations to offer the best security budgets can buy. Yet the very abundance of security tools has made the evaluation process itself a burden in both cost and time. Your typical busy CISO or CIO just doesn’t have the time required to test solutions, devise an integration strategy with their existing tech stack or manage them effectively. And as security tools continue to become even more specialized and complex, the effort required to assess and implement them is becoming even more demanding.
So where does this leave your average sales organization? Confused, usually, and worried about stopping attacks without bankrupting their coffers. That’s why so many are turning to an advanced enterprise cloud with built-in security – like Salesforce.
There are a few recurring challenges when it comes to mounting a great security program, and Salesforce solves them all. The first: instead of offering a single layer of protection, it delivers cutting-edge security at the infrastructure, network and application levels. This eliminates the need for expensive hardware (which can rapidly become outdated) and maintenance. The second: Salesforce takes care of the talent issue. Anyone who’s tried to hire a skilled security professional has found that the good ones are in short supply and high demand.
But because cloud vendors like Salesforce can hire the best talent in the industry and invest in best-of-breed technologies – far more than an individual company can – they can deliver advanced security that’s not otherwise possible. Businesses can stop worrying about fighting off cybercriminals and instead focus their resources on their core mission.
If you’re a Salesforce user, you’re hopefully educated on the services like Salesforce Shield that can safeguard your most valuable data. That includes built-in capabilities for auditing and monitoring, encryption and policy-based data leakage protection. Security Health Check can assess your security settings in comparison to Salesforce’s best practice recommendations. These features can make the difference between a crippling breach and secured data – so be sure you understand how to get the most out of your Salesforce security benefits.
Which brings us to the next point. You might be wondering if Salesforce will automatically handle all of your security needs from A to Z. The answer is that even great services are best managed by a skilled Security Admin. We’re not talking about someone who simply manages your Health Check, Access Control, and Shield. An effective Security Admin will be able to read the insights in the data, turn those revelations into strategies, and shape hierarchical aspects such as sharing rules. Salesforce provides some of the best security tools in the business, but it’s your organization’s responsibility to use them effectively.
And if you’re not a Salesforce user? Among its many other benefits, the security features are pretty persuasive when it comes to selecting a CRM platform. Give your data the protection it deserves and you can get back to the business you do best.