If you’re a proactive sales leader, you’re probably dealing with a sea of data. Ideally, this data is going to identify fresh opportunities and solutions for stubborn problems, alert you to security threats, and help you work more effectively with marketing, customer success and other departments. The numbers will even help you prove your performance to C-suite leaders.
And why wouldn’t your data do all of that? At every moment your customers and leads are leaving digital clues that give you a competitive advantage. Ah, but there’s one little snag: you probably have so much data that you can’t possibly analyze it all in an accurate and actionable manner. Doing that takes time, trained staff and special resources. Which leaves you struggling to find out which data matters and how you can manage it efficiently.
That’s a big part of why Salesforce introduced Event Monitoring. Customers received an integrated service providing detailed usage data for their Salesforce apps. Sales reps have always wanted application data to help them optimize performance and improve elements like load time for custom reports. Ideally, teams wanted Event Monitoring to help them turn their data into a roadmap for intensified engagement by tracking individual user activity at a granular level. Leaders have also used Event Monitoring to oversee access to business-critical data across the organization.
In short, if you’ve been using Event Monitoring, you should be seeing a stronger and more strategic use of Salesforce.
Probably one of the most appreciated Event Monitoring features is the ability to visually arrange data however your team wants via your own tools. Maybe you’re using CloudLock, Splunk or some other software – it doesn’t matter. Event Monitoring is flexible enough to work with your system. That said, some teams would prefer a turnkey solution that provides pre-built dashboards and charts … and the insights that come with them.
Which brings us to the new Event Monitoring Wave App. This handy tool offers up 15 customizable dashboards that let you immediately view, analyze and implement Salesforce usage details. You won’t have to wait for recommendations, or wait for experts to laboriously build your own charts and connect log files to visualization tools. You can get visibility into common issues like feature adoption, enhanced performance or data security, and take action immediately. You can even share dashboards with other leaders to integrate your data sets and collaborate on smarter strategies.
The app is especially helpful in these 3 areas:
Adoption: By viewing login patterns, you can understand who’s accessing an app and which reports and resources they’re using. Even data on the time of day and other trends can help you identify who’s getting the most value from your resources and help you sculpt more useful, streamlined reports.
Performance: What kind of performance are your users getting? Where are the delays and how can you fix them? If you’re waiting for problems to get reported, that’s an old school approach. Today’s leaders use data to identify and correct issues before they get to a widespread level.
Security: Spotting anomalies in behavior isn’t easy. The User Login dashboard can help by letting you visualize trends by IP address, team member and more to catch troublesome events like too many failed login attempts. The Report Downloads dashboard can show you the kind of data used and consumed by users, signaling when someone is accessing data unnecessary for their role. Data usage is a complex and nuanced process, which is why data loss prevention has been tough for many companies – but Event Monitoring Wave App provides detailed information that helps you ensure authorized users are compliant.
Salesforce keeps making data management easier and easier – and this latest development can help any leader get the insights they need, the way they need them. Haven’t tried Event Monitoring Wave App yet? Check it out. It may provide the missing piece of your data puzzle.