
CRM email marketing: 5 tips to up your game
CRM email marketing is one of the most cost-effective ways to build a brand and communicate to a tailored audience. While some CRM email marketing campaigns can appear spammy, when you create a well-crafted message and send it to a targeted audience, it can help increase sales. The key is to develop a consistent campaign with communications that will resonate with your current and potential customers.
Here is a list of tips and tricks to help step up your CRM email marketing campaigns:
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Personalize your message
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Segment your customers
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Make sure you are mobile-friendly
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Test your copy, buttons and links
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Change up the frequency