Companies searching for the best software for home builders are looking to elevate the customer experience and enhance marketing operations. When you choose the right platform it will enable home builders to organize the sales process using a customer relationship management software integrated with marketing automation tools. To help choose the best software for your company, here is some basic information to consider.
What is CRM?
CRM stands for Customer Relationship Management. More specifically, CRM is a software platform that allows companies and organizations to manage customer interactions, tracking the sales process from lead to close. It also allows companies to capture customer information and analyze interactions with past, current, and potential customers.
Why invest in a home builder CRM plan?
A home purchase is one of the most important investments made during a lifetime. When a buyer is searching for a new home they need to trust the home builder. Building that trust begins with providing a positive customer experience. Home buyers have questions and a CRM with chatbot technology can get those questions answered quickly. It also helps the sales team build relationships while working remotely and utilize integrated marketing tools to follow-up throughout the sales journey.
Customer Relationship Management technology is designed to sustain sales, marketing, and customer services activities. It captures and interprets customer data, and automates processes and workflows so that a home builder can effectively engage with a customer. At every touchpoint through the customer’s decision making process, CRM helps the home builder organize connections, establish priorities, and facilitate operations on behalf of a company’s sales and marketing team.
What are some of the features best software for Home Builders might include?
These are a few features home builders should look for when choosing CRM for their company:
- Categorizing sales leads
- Data-driven decision making
- Categorizing follow-ups with new and existing customers
- Sales tracking to determine next course of action
- Personalized Email messaging
- Streamlined workflow
- Alerts for marketing, sales, and customer service departments
- Consolidated list of all connections and contact information
While every company has its own set of preferences and priorities, a CRM implementation will facilitate and foster the sales process and strengthen customer relations.
Achieving goals and objectives
Before selecting a CRM platform it is helpful to evaluate the current sales process and outline clear company goals and objectives. Whether your company is selling 50 homes or 5,000, CRM software allows home builders to provide each home buyer a personalized experience. It gives sales the tools it needs to help customers feel heard and to address their needs in a timely manner. Home buyers have choices and delivering a positive customer experience is invaluable for converting leads to sales and customers to referral sources.
The ApostleTech team has extensive experience working with home builders to develop custom CRM solutions or you can choose HCP, our affordable CRM built on Salesforce and designed for growing home builders seeking an affordable solution.
Request a demo today to learn how your sales team can increase results with HCP.