Overview of Project
Taylor Morrison lacked a foundational CRM platform to support their business and the importance of the accelerating impact of digital technology across the organization. The current CRM (Legacy) lacked aggregation of data across the organization and was unable to provide real-time customer information. The field sales team was still capturing customer info on paper and entering data into CRM system manually. They system had no ability to customize sales communications or marketing materials or report operational metrics. Overall the CRM system was outdated and cumbersome.
About the Client
Taylor Morrison Home Corporation, based in Scottsdale, Arizona, is the nation’s fifth largest homebuilder and developer. The company was recognized as America’s Most Trusted® Home Builder for six years running (2016-2021). Operating under a family of brands including Taylor Morrison, Darling Homes, William Lyon Signature Home and Christopher Todd Communities built by Taylor Morrison, the company serves consumer groups coast to coast, from first-time to move-up, luxury and 55-plus buyers.
New CRM implementation led to overall reduction of Taylor Morrison’s IT application footprint and costs as a result of consolidation to Salesforce platform.