Overview of Project
Stanley Martin Homes is building and selling new homes in multiple locations across multiple states. The company was using an older CRM platform with limitations and an inability to customize. The sales teams needed resources to manage inbound leads and tools for automated marketing communications to nurture prospects and convert to increasing sales more efficiently and effectively.
About the Client
The company was founded in 1966 and is one of the leading homebuilders in the southeastern United States. Headquartered in Reston, Virginia, Stanley Martin builds a wide selection of new homes in six metro areas: Washington D.C., Richmond, Charlottesville,
Raleigh, Charleston, and Atlanta.
Stanley Martin Communities, LLC is a subsidiary of the Daiwa House Group, which is headquartered in Japan and is one of the largest housing and construction companies in the world.