Success Stories

Snap, Inc. is one of the largest publicly-traded social media companies in the world.  Their business is comprised of advertising sales on their platform in addition to a growing hardware business.

Challenge:

Snap has its own internal Salesforce engineering team and purchased Wave Platform with plans to implement it with their internal team.  Competing priorities and knowledge/training differences between the Analytics Platform and core Salesforce platform was delaying their rollout.  The goal was to provide their sales teams visibility into their selling activities in a single, easy to use dashboard.

• ApostleTech was challenged by Snap to quickly build and implement their Sales Dashboards. At our first meeting we were provided a wireframe, a quick discussion on how their ad business worked, how the data was structured in Salesforce, and a mandate to get it done quickly.  We had the first version done by the end of the week.  We identified a few tweaks to the data model that would help simplify analytics in the long term.  Some of these areas (IE Opportunity Splits) were already on the Snap roadmap and were implemented in short order by the Snap Salesforce team.
• The security model implemented in wave allowed AE’s to see their deals/quotas only, Sales Leads to see their ”Pod” deals/quotas, and Account Managers (AM’s) to see deals only, no quota for the accounts they managed. This was accommodated by generating a number of fields and hierarchies around Role, Pod, Account Manager, and User Manager.
• ApostleTech spent time training the internal Snap team on how to build Wave datasets and dashboards. Our goal is to eventually have the internal Snap team be able to handle the majority, if not all, of the analytics requests.
  
  

Solution:

ApostleTech created two dashboards, which provide views of sales data for executives as well as sales reps and sales leaders. 

Results:

These two dashboards became the focus and enablement tool for their weekly sales calls.  Immediately the teams called for additional datapoints.  ApostleTech is now engaged in an ongoing fashion to work with the Snap team bringing these data points to the dashboards.  We are providing support in dataset design, dashboard design, ETL architecture, and training the internal Snap team on usage of Wave.