Homebuilder marketing 101: “If you build it, they will come…,” wrong! Traditionally, homebuilders would wait until project completion before marketing their properties. In today’s digital era, it is essential to begin the homebuilder marketing process before the first brick is even laid. When it comes to the development of a new community, the right marketing is key. Homebuyers have become savvier, and any homebuilder worth his two cents knows that selling the lifestyle is just as important as the bricks and mortar. For the best homebuilder marketing tips and tricks, check out our blog post here. This guide will help you in the initial phases of your homebuilder marketing plan. Here, we’re going to the discuss the three best practices for homebuilder marketing and you’ll learn why it pays to do the research and invest in the right tools for your homebuilding business.
Know your audience
The best way to know your audience is to create a buyer persona i.e., a semi-fictional representation of your ideal customer based on market research and the data of your current customers. If you are building a 55 plus community, that buyer persona looks different from the buyer persona of a working professional living in a downtown condo complex. Your homebuilder marketing plan will fall flat if it’s not created with the right audience in mind. What might be common sense for one person, could be completely foreign to another. That is why it’s best practice to take your time when developing a buyer persona. If you don’t know your audience, how can you market and ultimately sell to them?!
Lean into tech
We know homebuilders are practical by nature and adopting new tools can be oftentimes difficult to come to terms with. However, at ApostleTech, we know the value of leaning into tech. We’ve seen the many successes of our homebuilding partners time and (time) again when they’ve made room in their marketing plans for CRM software. Learn more about ApostleTech’s leading homebuilding CRM, HCP here. HCP is built on the most extensive platform there is: Salesforce. Being on this platform gives us the opportunity to connect and integrate with other Salesforce products too. In today’s homebuilding industry, CRM is the cornerstone. Once you have your buyer persona nailed down, the job of the CRM software is to help you build strong customer relationships – a best practice in itself.
Set the standards of your homebuilding business by showing those in the industry what community means to you. We’re not saying to forget about the sales funnel. We are stressing the need to show customers that you are a community-centric homebuilding company through the choices you make. Consider sponsorship of the local little league team, partnerships with local organizations and hosting local events. This best practice goes back to our point about selling a lifestyle. You want your customers/homebuyers to want to live in your communities, not only because you build beautiful homes but because you care about where they live.If you are interested in working with a partner who understands the best practices of homebuilder marketing, get in contact with ApostleTech today. We know the impact CRM can have on your sales and marketing efforts. Through partnership, ApostleTech can provide the tools and support that will help your company increase sales and take operations to the next level. What are you waiting for?